Why you’re a natural for web marketing. Chances are if you are reading this you are a small to medium sized business owner. Chances are you became a success because you understand and know your customers, often by their first name. You know what they like, what they need and you have no problem tailoring […]
Create your ideal customer. Is your web copy written to appeal to one person or everyone? If you answered everyone, consider that everyone isn’t paying your bills. One person has that honor. Yes, that was a trick question. Put another way, do you know who your ideal or best customer is? If so, that’s who your web […]